Etude (formerly known as Etude House) is one of Korea’s most iconic beauty brands, known for bringing fun, creativity, and quality to everyday skincare and makeup. As a leader in K-beauty, Etude combines effective skincare and makeupsolutions with vibrant packaging and trend-setting formulas — all at accessible prices.
Whether you’re looking for a dewy foundation, long-lasting tints, or glow-boosting skincare, Etude makes it easy to express your personal style while caring for your skin. Designed for all skin types and tones, Etude’s products help you achieve that signature youthful look and glowing skin Korean beauty is known for.
With a focus on playful beauty and reliable results, Etude empowers you to experiment, create, and shine. Discover why beauty lovers around the world trust Etude for both skincare essentials and color cosmetics that inspire joy.
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