Shiseido, founded in 1872 in Tokyo, is one of the world’s oldest and most influential beauty companies. Inspired by a phrase in the I Ching, meaning “praise the virtues of the earth that nurtures new life and brings forth significant values,” the brand combines Eastern wisdom with Western science. Initially a Western-style pharmacy, Shiseido ventured into cosmetics in 1897 with its iconic Eudermine skin softener.
Known for innovation, Shiseido introduced Japan’s first multicolored Rainbow Face Powder in 1917, breaking conventional beauty standards. The brand offers advanced skincare, makeup, and body care, blending artistry with science for natural, radiant beauty. Shiseido emphasizes sustainability and cutting-edge technology, continually evolving to meet global beauty needs while respecting nature and tradition.
