Innisfree is a South Korean cosmetics brand founded in 2000 by Amore Pacific. The brand name is inspired by the poem “The Lake Isle of Innisfree” by Irish poet W. B. Yeats, reflecting a desire to return to nature and simplicity. Innisfree emphasizes eco-friendly and natural beauty products, with many ingredients responsibly sourced from Jeju Island, known for its rich volcanic soil, mineral-rich water, and ideal climate.
The brand is recognized for its affordability and commitment to sustainability, incorporating upcycling and environmentally conscious packaging. Innisfree offers a wide range of skincare, makeup, and body care products that blend nature and science, catering to diverse skin types and beauty needs.
It is one of Korea’s first natural beauty brands and has expanded globally while maintaining its philosophy of “clean island, where clean nature and healthy beauty coexist happily.”
