OOTD Beauty, short for Oxygen of the Day, is a cutting-edge Korean derma skincare brand that combines advanced K-beauty technology with clinically proven, high-performance formulas. Founded on the belief that skincare should be as essential and refreshing as daily oxygen, OOTD focuses on clean, vegan, cruelty-free products designed especially for sensitive skin and conscientious Gen Z and millennial consumers.
The brand emphasizes transparent, science-backed formulations that deliver visible results, offering a wide range of skincare including sunscreens, serums, moisturizers, masks, and eye care products. OOTD has earned global recognition for innovation, ethical manufacturing, and sustainability, making everyday skincare a purposeful and empowering ritual while maintaining a strong presence in international markets.
The brand’s products are known for being gentle yet effective, supporting skin health with natural, clean ingredients combined with lab-developed active compounds.
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