Founded in 2003 in Seoul, The Face Shop has grown into a leading K-Beauty innovator, celebrated for its “Natural Story” philosophy: blending nature’s wisdom with Korean skincare technology. Drawing from over 600 botanical ingredients—such as rice, green tea, calendula, and chia seeds—the brand delivers gentle yet effective solutions across skincare, makeup, body care, and masks. Their value-driven approach makes premium-quality formulas accessible and trusted by diverse consumers worldwide.
Today, The Face Shop operates thousands of stores across more than 30 countries, known for popular lines like Rice Water Bright, Yehwadam, and Dr. Belmeur, which hydrate, brighten, and soothe. Whether in minimalist packaging or eco-conscious formats, The Face Shop consistently crafts products that align with modern beauty needs while honoring environmental harmony. Reliable, affordable, and rooted in nature—The Face Shop invites you to discover real beauty through clean, thoughtful care.
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